Having a long history in automotive publishing, I will always love print magazines. The feel in my hands, the bright and bold colors when proper paper is used, and the love of sharing them on your coffee table for friends to enjoy. Magazines take me into a world away from the internet. An unplugged realm of adventure and respite. My coffee table is filled with selections that motivate me to do more, see more, and remember how great life can be. After spending an afternoon with Alloy + Grit, it looks like I will be adding another to the collection.
If you’re passion includes Land Rover vehicles, this is for you. Alloy + Grit is North America’s Independent Land Rover Magazine. With that comes adventure photography, overland destinations, gear to get you there and back, and in-depth story telling. Issue 1 is loaded with news covering new vehicle launches, a brief look into the Five Generations of Discovery, several overland events and a pair a well-built feature vehicles. I’m not going to spoil the fun and give away everything inside, you’ll have to get your own.
The paper quality is thick, with great colors, deep blacks and bright whites. The images pop and the layout is clean and organized.
Along with several of my other favorite magazines, this is what needs to happen to keep print afloat in 2016. The days of recycled, paper-thin magazines are over. Nobody is taking them home after browsing the newsstand. They just aren’t. If you want people to take your book home, it needs to be something they aim to keep for years.
A very nice color callout is found on the perfect bound spine. I can only guess that each issue will carry a significant color that will eventually look great on the bookshelf.
I want to thank Alloy + Grit for sending over their debut issue. It’s already been tossed around our office several times. You can grab your copy on their website by heading over to Alloy + Grit today.