Good news for watch lovers in the USA, our friends at Bremont have opened their first US store in New York City. Located in the newly refurbished and historic location of midtown Manhattan, the British luxury watchmaker has perfectly placed themselves into NYC’s luxury district, close to other great stops in the city like the Museum Of Modern Art (MOMA), Grand Central Station, The Roosevelt Hotel, and Rockefeller Center.
The boutique houses a dedicated Bremont Service Center, staffed with trained watchmakers, ready to keep your timepiece in perfect working order. As careful as they are in making their watches, the design of the shop is laid out in a manner to perfectly tell the Bremont story and their partnerships.
A framed Jaguar exhibit sits alongside a hand finished leather wall which as a Bremont movement beautifully embossed on it. Their partnership with Boeing is highlighted with videos on a transparent LCD screen shown daily. A signature Martin-Baker ejector seat is also on display.
Nick English, Co-Founder of Bremont: “We saw New York, and more importantly Madison Avenue, as a really essential string to our North American bow and a fantastic brand showcase as we continue to expand our retail channel. The US is already a big market for Bremont with a large proportion of our military business hailing from there. Moving forward the US is a very significant and crucial part of the brand’s strategy and we want to support our clients and retailer base on this side of the Atlantic as best we can. Bremont first arrived in the US in 2008 and we continue to be humbled by the level of support we have received from the American people.”
When entering the boutique, you find large displays flanking the front area, housing dedicated Bremont core range watches. Each display has been designed to reflect the range it holds inside. There is a fireplace and seating area for customers and a bespoke coffee table incorporating hundreds of Bremont watch parts that showcase the complexity and number of components needed to produce one of their mechanical watches.
The NYC location will also be supporting the Bremont Adventure Club (BAC) in the US, where ambassadors and friends of the brand share their experiences with other owners and their guests.
We are very excited to visit the new boutique to get a feel for the experience Bremont has created for its customers and heritage. Look for our up close and personal shop visit report here soon to come. For now, you can learn more about the new Bremont boutique here. See the entire range of watches at Bremont.com.
Bremont Boutique New York
501 Madison Avenue
New York, NY 10022
Monday – Saturday 10AM – 6PM
Sunday 12PM – 5PM