When Jeep launched the JK model in 2007, an entirely new arena of Jeepers came to life. Capitalizing on the new, four-door Wrangler, a forum named WAYALIFE came to be. To this day, it’s one of the most visited Jeep forums going. What really put their name on the map was their partnership with Off-Road Evolution and Nitto Tire. From that, the JK Experience was born. If you’re unfamiliar with all of this and you have a Jeep JK parked in your driveway, today’s your day.
Mel Wade, Owner of Off-Road Evolution in Fullerton, California, has been pumping out some of the baddest, most radical, most original, JK builds you will find on the trails. To prove that his products work as well as they look, for lack of a better phrase, he beats the living daylights out of everything his makes. I worked with Mel on several projects in the past, he’s a great guy with great products. If you want to build a JK, he’s the man to call.
The 2014 JK Experience took 22 heavily-modified Jeep JK Wranglers and their 46 occupants from around the world, and guided them down trails in the Pacific Northwest. The video above is Part One of a four part series. The group heads for the Walker Valley ORV Park, known for being a premier off-road destination. I’ve wheeled there so take it from me, if you’re in the area and have a capable vehicle, go.
WAYALIFE does a great job of showcasing the camaraderie of the JK owners group. Nitto tire will be choosing 10 new participants to accompany the 2015 event. If you want to be a part, head on over here today and sign up.