We love hearing about and sharing companies that look to make a difference in America. Yesler, not new to designing clothing, is getting set to launch their line of athletic wear TODAY on Kickstarter, September 10th. Their aim is to say goodbye to mass-produced, low-quality apparel and introduce, Made in USA, high-quality and well designed athletic wear. For every 500 people that make a pledge on Kickstarter, it means 1 new American job. Now that’s great.
Yesler is a Seattle-born, American-made athletic wear brand named after Henry Yesler, one of Seattle’s earliest pioneers and founding fathers, and now paying tribute to their heritage, Yesler is pioneering American-made performance apparel. The team is led by technical designers who cut their teeth at Nike and Eddie Bauer complemented by an ex-Amazonian who is trying to make a local impact.
We asked Vince Chu, Yesler’s Founder, why he created the brand. “It’s getting a bit old, seeing everything made everywhere but here. I think athletics is such an authentic pursuit, and I think people care about having a connection to the people behind their gear.”
All of the fabrics used in Yesler apparel is sourced from North Carolina and designed in Seattle. Keeping the designs minimal yet effective, they are able to offer affordable prices without sacrificing quality. Looking at the Kickstart pledge amounts, the products look to be on par with other competitive brands yet still being made right here. We are looking forward to getting our hands on some of the new apparel once it becomes available.
If you like what you see, get involved and drop your pledge today, on Kickstarter.