Detroit Watch Company takes a giant leap into the Made in USA Movement with two vintage inspired timepieces. Both of these classic designs are inspired from Detroit natives. They feature large 44mm stainless steel cases and Japanese Miyota automatic movements. With a water resistance of 5 ATM and sapphire glass, you can take them out for a night on the town or hit the pool after the gym without worry. Aside from great components, we love the story and inspiration behind both of their launch watches.
“From original sketch to final endorsement, the Detroit Watch Company timepieces originated in Detroit in the year 2013. Our vision is simple—offer timeless design together with our global resources to acquire high-quality mechanical movements and assemble each timepiece in Detroit. First Editions include: 1701, Pride of Detroit Aviator, and Woodward chronograph.” – Detroit Watch Company
The 1701 Launch Edition Timepiece ($895) pays homage to Antoine de la Mothe, Sieur de Cadillac, a French explorer and adventurer who founded modern Detroit. Along with above, it features an automatic self-winding movement with power reserve indicator, 24hr subdial and date window. The crown is silver and black with a silver Detroit Fleur-de-Lys and Roman numerals. The band is made of Calfskin leather, closing with a deployment buckle. Launch Edition script and serial number on found on the caseback.
Edward F. Schlee was a Detroit native and oil millionaire in the early 1900’s. In 1927, Schlee purchased a Stinson-Detroiter monoplane and named it, “The Pride of Detroit”. Two months after Charles Lindbergh’s historic flight across the Atlantic Ocean, Schlee and pilot Billy Brock embarked upon an ambitious trip to travel the globe in 15 days. Poor weather conditions and subsequent pleas from family and friends convinced the two adventurers to prematurely end their flight in Japan on September 15, 1927.
Despite their unrealized goal, Schlee and Brock continued to attract the attention of the American public with a series of other record setting flights for which they established new cross-country speed records. The Pride of Detroit Aviator ($795) timepiece symbolizes an adventurous spirit and the strength of our own convictions as demonstrated by Schlee and Brock.
This model is unique in its embossed Pride of Detroit plane graphic on the caseback, a modern pilot crown with embossed Detroit Fleur-de-Lys and raised Arabic numerals. View the entire collection on the Detroit Watch Company website.