They’ve been talking about it for about a year now and today was the day we finally got to see the new Amazon Fire Phone ($199-$649). The guts of the phone looks to be on par with other Android offerings on the market. It comes loaded with a Qualcomm 2.2GHz Quad-Core Snapdragon 800 processor, 32GB of storage, 13MP camera with optical image stabilization, Dolby surround audio, and a 4.7-inch 720p screen. Yes, only 720p.
So far, we know, you aren’t all that impressed with Amazon’s entry into smartphones. Did we mention the phone is surrounded in Guerrilla Glass on the front and back with rubberized sides? Still not impressed? It’s obvious that Amazon isn’t trying to WOW us with hardware, so maybe it’s the software? The three big hits for the new Amazon Fire Phone are Dynamic Perspective, Firefly Technology and Mayday.
Dynamic Perspective is sort of like 3D. The phone uses 4 front facing cameras to detect your head in space. You can tilt, auto-scroll, swivel and peek to navigate menus and access shortcuts with one hand. The auto-scroll feature is really great and we hope that tech shows up on competitive phones soon. When gaming, DP allows you to peek around corners by tilting the phone and of course this is Amazon, so when shopping is involved, you can now get an even closer view of the item you are purchasing.
Firefly Technology identifies any printed website address, email, phone number, QR/bar code, millions of shopping items, movies and more by pressing and holding a dedicated button while pointing your camera at the object in question. Once detected, you can quickly swipe up an identification screen to select what you want to do next. Purchase the item, play the soundtrack, search for it online, look it up on Yelp, etc.
Mayday is a totally free, 24/7/365, live, on-device video support with an Amazon expert. That’s right, completely free tech support available on the AT&T cellular network or WiFi.
Although the hardware isn’t all that impressive, the new features make the Amazon Fire Phone stand out among many other Android offerings. The phone also comes with 1 Year of Amazon Prime Membership. It’s really a shame they only made the phone 720p. The world is slowly moving into 4K resolution everything, but not bad for Amazon’s first go. Learn more at Amazon.
Watch the complete Press Conference below.